Bicycle enthusiast Michael Eidson took part in the Hotter'N Hell 100-mile bike race, which was a four-day race in the harsh summer heat of Wichita Falls, Texas. 

In this long-term race, hydration is very important, but there is no time to stop and there is no space to replenish water, so he made a water bag using white tube socks on the spot, put it in a bag, and used a hose to hydrate it. 

This was the beginning of the hands-free hydration outdoor brand CAMELBAK. CAMELBAK introduces hydration products in categories such as bicycles, bikes, hiking, trail running, and lifestyle.

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