The Mountain Studio: A Brand Created by Peak Performance’s Founders and Legendary Skier Marcel Hirscher

The Mountain Studio was founded by Stefan Engström and Peter Blom, the founders of Peak Performance, along with legendary skier Marcel Hirscher. Founded in 2021 in Zermatt, Switzerland, The Mountain Studio began with a clear vision. 

Established Expertise 
With decades of experience in ski and outdoor apparel, the founders bring a deep understanding of the market and the technical aspects of sportswear manufacturing. Despite being a new brand, The Mountain Studio has quickly earned trust in the market thanks to this expertise. 

Curated Collection 
The brand aims to offer collections that blend functionality with style. The Mountain Studio focuses on developing high-quality ski and outdoor apparel that is also versatile enough for urban settings, ensuring that both outdoor enthusiasts and city dwellers can enjoy their designs. 

Sustainability 
In a fast-paced fashion industry, The Mountain Studio emphasizes the philosophy of "BUY BETTER, USE LONGER," encouraging consumers to invest in quality apparel that lasts longer.