Fashion art community SOFT OFFICE launches new clothing line ‘AIR’

SOFT OFFICE, which has been making its own strides while collaborating on movies like A24's 'Green Night' and 'Everything Everywhere All At Once' and events, announces the launch of a functional and practical brand called 'Air.'

'Air' focuses on the future environment with minimalist design, and all products are designed to have water repellent and waterproof features, allowing users to wear the clothing for a longer time. Inspired by creators working in various environments such as architects, film directors, designers, photographers, musicians, 'Air' challenges the limits of traditional clothing and aims to provide users with the most comfortable and practical functional apparel.

Along with the launch news of 'Air,' a concept film with a futuristic atmosphere was released, allowing viewers to get a glimpse of the tone and manner of the brand. The 'Air' products will be available for sale on the brand's website starting from 7:00 PM on October 6th.