Helinox second flagship store ‘HCC Busan’

Global outdoor brand Helly Hansen is set to open its second flagship store, HCC Busan, in Haeundae-gu, Busan, on March 18th. Positioned along Dalmaji-gil, connecting Haeundae Beach and the popular surfing spot Songjeong Beach, the new flagship store aims to provide consumers with a closer experience of Helly Hansen's outdoor equipment, known for its functional yet creatively designed products that have captured the attention of experts and enthusiasts both domestically and internationally.

HCC, a space where Helly Hansen's outdoor gear is showcased, emphasizes functionality and creative design. The upcoming HCC Busan, instead of demolishing the existing building, underwent remodeling with a new design reminiscent of ocean waves, harmonizing with the surrounding landscape. Additionally, the store features cultural and relaxation spaces. On the terrace with a panoramic view of the sea above the parking lot, Helly Hansen products will be displayed outdoors. Various exhibition spaces within the building will be utilized for cultural events, popup stores, and other diverse activities to increase direct communication with consumers.

Inside the 4-story store, there will be a Helly Hansen cafe where consumers can experience the products and relax. Moreover, Helly Hansen plans to unveil a special collaboration product with Fragment design, a representative creator from Japan, coinciding with the grand opening of HCC Busan on March 18th.