ZARA's sportswear label 'RHU'

Zara has partnered with Balinese creative director and founder of streetwear brand Rhude, Rhuigi Villaseñor, to unveil the sports label 'RHU.'

The naming, 'RHU,' stands for 'Reimagining Human Uniform,' and it aims to break the boundaries of men's clothing by presenting a fusion of sportswear, luxury, and streetwear, creating an elevated leisure look. Rhuigi Villaseñor explained, "We will express democratic sportswear that offers high-quality design at reasonable prices, allowing more customers to enjoy it."

Inspired by the Ivy League, he expressed an American style with denim, varsity jackets, track pants, and more, showcasing a comprehensive sports-inspired collection. A total of 57 items have been revealed.