Lizzo's innovative shapewear brand 'YITTY'

Three-time Grammy-winning artist Lizzo has launched a shapewear brand named 'YITTY,' stepping into the fashion entrepreneur realm.

The brand name, YITTY, is derived from her childhood nickname. Lizzo dedicated nearly three years to build the brand based on self-love, fundamental inner confidence, and the principles of easy everyday wear. As a result, she introduces innovative shapewear designed for all body shapes from size 6X to XS, marking an industry-first with a focus on self-love.

Under the slogan "Every body deserves to shine," the brand offers revolutionary fabrics, bold colors, and sophisticated silhouettes designed with consideration for all body types. They emphasize functionality, sexy silhouettes, and prints that blur the lines between inner and outerwear, providing a completely new perspective to tell your story with your body.

If you want to explore more about Lizzo's shapewear, you can find it on the official YITTY website at yitty.fabletics.com.