On Running X Post Archive Faction (PAF) Current Form 1.0 Collection
Based on the 'Cloudmonster 2' design.
After a long anticipation following its initial reveal at Paris Fashion Week 2023, On and Post Archive Faction (PAF) officially present the Cloudmonster 2 alongside the Current Form 1.0 collection.
In the collaboration with On, Creative Director Dong-jun Lim of PAF elaborated on how PAF's ethos was integrated:
"It is about proposing a radical version of On. However, 'radical' is relative. We are trying to find a balance between two different spectrums and at the same time, build another color and another shape that merges different universes. When I first saw On’s design language, I realized it was systematic like the Helvetica font. It’s very minimal, efficient, and functional. It’s like a straight line. What we did was create new curves from it. This is exactly the essence of the faction. There is a kind of original stream, and the faction is a division from the original stream that generates a new stream."
For more details, visit On’s website now to read the full interview with PAF's Creative Director Dong-jun Lim.
The On × POST ARCHIVE FACTION (PAF) Current Form 1.0 collection is set to launch on May 3, 2024.