KEEN Upcycle Project

Last month in May, KEEN, a Portland-based urban outdoor shoe brand known for its commitment to sustainability and environmental protection, launched an upcycle campaign in collaboration with the Montreal-based brand No Diploma to celebrate the 10th anniversary of the UNEEK sandal.

By using recycled PET to reduce waste, KEEN's iconic UNEEK sandals and No Diploma's archive bags were repurposed into "Hydration Safety Net" water bottle bags.

No Diploma, a community brand, partners in this campaign with the goal of educating and empowering people through product design, collaborations, storytelling, and community initiatives that promote overall well-being.

Ultimately, the campaign aims to demonstrate that upcycling is an easy process that can be done at home with simple tools, encouraging more people to participate on their own.

KEEN's UNEEK sandals are available at Gray Shop online and offline stores. For more details about the campaign, visit the official KEEN website.