Lululemon Ultra Marathon 'FURTHER'
In celebration of International Women's Day on March 8th
The premium sportswear brand Lululemon has launched the ‘FURTHER’ ultra-marathon in celebration of International Women's Day. The purpose of the ‘FURTHER’ ultra-marathon is to highlight how far women can go and affirm their ability to achieve when given the same resources traditionally allocated to men.
This event takes place in La Quinta, California, at Lake Cahuilla, where 10 Lululemon ambassadors from around the world have gathered to challenge their limits by attempting to run the farthest they ever have over a six-day running project. Participants receive physical, mental, and emotional support from Lululemon during this period, in addition to sports science and medical support, and innovative personalized product kits.
Additionally, Kang Yun-young, a Korean ultra-runner and Lululemon ambassador, has embarked on this marathon not just to cover great distances but to inspire through a new process experienced within the marathon itself. It would be wonderful to send supportive energy for the remainder of the marathon journey.
For more detailed information about the ‘FURTHER’ ultra-marathon and Lululemon ambassadors, please visit the official Lululemon website.