SANSANGEAR X Silical Gel 'Mercurial'

Collaboration on the theme ‘Youth’

4902
SANSANGEAR X Silical Gel 'Mercurial' | Collaboration on the theme ‘Youth’
SANSANGEAR X Silical Gel 'Mercurial' | Collaboration on the theme ‘Youth’
SANSANGEAR X Silical Gel 'Mercurial' | Collaboration on the theme ‘Youth’

SANSANGEAR, known for presenting unique collections each season by incorporating futuristic elements and technical details, has collaborated with Silica Gel, the winner of the recent Korean Popular Music Awards for 'Best Modern Rock Song.'

Having consistently worked on various projects such as photoshoots, clothing, and styling indirectly, the two teams unveiled their collaboration with the theme 'Youth.' Titled 'Mercurial,' SANSANGEAR introduces a clothing collection, while Silica Gel presents a single album. The song 'Mercurial' by Silica Gel serves as the inspiration for this collaboration, centered around the theme of 'Youth.'

SANSANGEAR shared that they constructed the 23 S/S collection inspired by '[Mercurial],' focusing on the theme of 'Youth' and 'perfection found in imperfection.' The collection was condensed into a cohesive world view, brought to life in the music video directed by Meltmirror (isvn). The video features various objects and special staging by different artists.

The music video, released on Wednesday, March 15, can be found on Silica Gel's official YouTube account. Additionally, the SANSANGEAR 23 S/S collection inspired by '[Mercurial]' is set to be released on March 31.

Fashion

GRAY SHOP

COMPANY: GRAY SHOPREPRESENTATIVE: Hyo-jin Song, Hyun-young KangBUSINESS LICENSE: 180-37-00898ORDER LICENSE: 2021-Seoul Yeongdeungpo-2670TEL: +82)507-1397-1592
EMAIL: info@grayshop.co.krADDRESS: GRAY SHOP, 9, Dorim-ro 133-gil, Yeongdeungpo-gu, Seoul, Republic of Korea
© 2024. GRAY SHOP All Rights Reserved.