Brooks Running relaunch

American running shoe brand Brooks is set to make a comeback in South Korea in 2023. After the termination of its contract with Samsung C&T, Brooks will now be distributed by Run Collection Co., Ltd. in Korea.

Brooks, a globally recognized sports brand, achieved approximately 1.2 trillion won in global sales as of 2021, enjoying popularity among runners worldwide. With its headquarters in Seattle, the United States, Brooks is known for fostering a work environment where employees frequently engage in running. The brand's success is attributed to the analysis and improvement of running shoes based on the preferences and needs of its employees. Brooks' slogan is "RUN HAPPY!"

Brooks Korea plans to embody the spirit of its slogan by demonstrating authenticity in running. The company aims to introduce various programs and initiatives, aligning with the theme of spreading happiness through running. They intend to create running programs that convey the joy of running, highlighting the features and functionalities of their products. Additionally, Brooks Korea plans to engage with runners through content creation and diverse programs.